THUNDER ALLEY

Thunder Alley

There are pregame football activation opportunities within Thunder Alley which is situated in the middle of tailgate lots where an estimated 20,000 fans pass through each gameday. Partners receive a reserved space for select single games or for the full season. Partners are encouraged to sample to fans, provide premium giveaway items or raffle prizes, and promote recruiting messages. Partners must provide information of activation plans to BSP in advance.

• Plan to arrive at the latest by 8:30 AM and set up completed by 9:00 AM. Thunder Alley officially opens at 9:30 AM.

  • If partner needs to setup prior to gameday, please contact BSP to coordinate.​

• Access the lot via Albrecht Blvd and turn onto road between Lot E and Lot F.

  • From 9:00 - 9:30 AM the lot is only available for season-long tailgaters to enter Albrecht Blvd.​

  • Please keep this in mind when planning to arrive for set up.

• Partners will receive one (1) parking pass to aid in setup

• An email with specific meeting instructions will be sent in the days leading up to gameday.​​

Please note: Homecoming has different gameday hours. The weekly specific email will highlight schedule changes.