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DIGITAL ASSETS

This page includes best practices and specs for all digital marketing assets including: digital gameday program, Fan365, social media posts, dedicated partner email takeovers, email banner ads, and digital ads on the Official Athletics Site. 

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Gameday Program

The gameday program is delivered digitally by Bison Athletics for football and men's & women's basketball. 

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Specs:

  • Full Ad Sizing: 9"W x 16"H

  • Banner Ad Sizing: 8.5"W x 1.25"H

  • Resolution: 300 DPI

  • File Type: Flattened hi-res PDF, JPG, or PNG

  • Color: CMYK

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FOOTBALL CREATIVE DUE 7/15/2025

BASKETBALL CREATIVE DUE 10/1/2025

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FAN365

Fan365 targets ads directly to Bison fans. Fan centric ads target known fans across a wide variety of websites. These ads run in concurrence with the Fall, Winter, and Spring sport seasons. 

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Summer – July 1 to August 31

Fall – August 23 to November 30

Winter – November 2 to March 27

Spring – April 3 to June 30

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Deliverables Needed (Width x Height): 

  • 160x600, 300x250, 300x600, 320x50, 728x90, 970x66, 970x90, 970x250 graphics

  • Click through link 

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Social Posts and Lead Generation

Social posts can be paid postings or posted organically on NDSU Athletics handles. Posts can be used to support lead generation campaigns or sport specific features or entitlements.

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Deliverables Needed: 

  • Logos in .eps and .png 

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Full Email Takeover

Dedicated partner emails are sent to Bison Athletics specific email lists. These are partner specific and can be used for various promotions. 

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Deliverables Needed: ​

  • 600W and as long (Height) as you want

  • Graphic in .png or .jpeg

  • Copy

  • Click through link

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Email Banner Ad

Email inclusions are placed in the weekly Bison Athletics emails. Including This Week in Bison Football and This Week in Bison Basketball.

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Deliverables Needed - Two Sizes:

  • 728W X 90H pixels graphic 

  • 600W X 300H pixels graphic

  • Click through link 

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OAS Ads

Official Athletic Site ads are placed on GoBison.com, including the mobile version. These ads can run yearlong, or run for season or campaign specific dates. 

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Deliverables Needed: 

  • 300x250, 970x90, 320x50, 728x90, 300x600, 970x250 

  • Click through link

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Bison Sports Properties

©2025 by Bison Sports Properties. 

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